“Perth, Darwin, Adelaide and Queensland are standouts, with sales well above last year,” notes Waterson. “We think it’s worth investing in getting people back, particularly those who may not have been back to a pub since the re-openings,” remarks Waterson.ĪVC is pleased to report overall sales are now trading in line with the same corresponding period last year, although the recovery is somewhat uneven.ĬBD venues in Melbourne and Sydney have so far only returned to 65 per cent of last year’s sales, but have been offset by really strong trade in regional and suburban areas, likely underpinned by the number of people still working from home. The Sydney promotion is one step in plans to rebuild on trade in the 150-odd pubs in the portfolio. The group took a very proactive approach to retaining staff during and following the pandemic shutdown, coming to offer signing bonuses for new staff in December. We are finding people try different drinks and meals that they wouldn’t normally get.” “It’s worked really well in coaxing the punters back in. There is no limit to how many times patrons may claim the discount – available through the group’s online ordering systems or custom app.ĪVC CEO Paul Waterson says they have seen the impact and benefits over the past few weeks. The promotion is taking place at Cargo, Bungalow8, The Rook, Untied, Manly Wine, The Loft, The Winery and Beer Deluxe on King Street Wharf. “Half price bills mean Sydneysiders can catch up with friends twice as much this summer!” said Michael Gavaghan, venue manager of The Winery.
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